What’s next for Siri: Apple’s advantage for its Echo/Google Home competitor
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Samsung’s announcement of its new upcoming Bixby personal assistant for its Galaxy S8 has once again started the chatter about Siri vs Alexa vs Google Assistant vs Bixby.
If you were to read the latest comparisons, you might get the impression Siri is a bit behind the other guys, mainly because Amazon Echo is doing well as the first real standalone speaker product for a personal assistant, and Google Home is following closely behind with its new ‘Assistant’. But with what’s rumored to be in store for iPhone 8 from good sources, I think Siri and Apple’s standalone Siri speaker product will have some big advantages. Multi-language support An always-on, Wi-Fi connected Siri speaker in your home could be the next major step we see for Apple’s assistant this year. The latest reports claim the secretive Siri speaker product is far along enough to be in prototype testing after a couple of years of development and will likely debut this year. It sounds similar to connected speaker products already on the market, but Apple’s big advantage is Siri. And Siri’s first big advantage versus Amazon Echo and Google Home: Multi-language support. It already supports a long list of languages and region-specific accents and data, something Amazon and Google are way behind on.