cricket.yahoo.com - 9 days ago
Virat Kohli says no to multi-crore deal to promote soft drink brand; here's why
Virat Kohli is easily the country's highest-paid sports star and the most sought-after celebrity by advertisers.
The Indian cricket team captain recently struck a multi-crore endorsement deal with a popular sports brand and as of 2016, the 28-year-old was promoting around 20 brands of 13 different companies. However, Kohli seems to be clear about not endorsing brands that do not fit his ideals. As it turns out, Kohli has rejected a multi-crore offer to endorse a soft-drink brand, according to The Hindu. Kohli has revealed that he did not want to be involved with the promotions of the soft drink because he does not consume aerated drinks. More from IBTimes India: Nokia-branded ultimate budget phone with massive 4,000mAh battery on the cards The star cricketer had been endorsing a popular cola brand -- Pepsi -- and his deal was up for renewal, after it had ended on April 30. The cola giants, according to The Economic Times, were keen on renewing the contract with Kohli, but the latter had reservations about endorsing a cola, given the health concerns surrounding aerated drinks. Kohli walks the talk Kohli revealed earlier this year that he would not be promoting a brand just for the sake of money, saying he would not endorse something that goes away from his lifestyle.
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