theverge.com - 6 days ago
OnePlus focuses on the next frontier
In the smartphone world, there are basically two brands that matter and then there are a bunch of also-rans.
Apple and Samsung are ahead of the pack for a variety of reasons, but it's their ability to create amazing cameras that's difficult to match. Thanks to the efficiencies of the smartphone supply chain, anyone can put together a high-end processor, design a metal unibody phone, put Android on it, and have the appearance of a premium phone. But it’s a lot harder to develop a class-leading mobile camera. Only Google itself has managed to come close, and only in the past year. OnePlus is one of those challenger companies that’s been chasing the leaders. It’s received acclaim for its premium phones that have high-end specs and performance without a high-end price tag. But despite that, OnePlus has never built a phone that could match the best cameras on the market.
Full story on theverge.com