wired.com - 9 days ago
When VR Training Makes the Job Look Better than It Is
Virtual reality is an increasingly common part of worker training, from hospitals to coal mines and athletic fields .
Now, employers also are tapping VR to help recruit and retain employees with entertaining simulations. By giving new recruits and old hands immersive yet novel experiences that seem more like play than work, VR can inject enthusiasm and engagement where they may be lacking, helping employees see their jobs in a more positive light. Recruiting and retention are big headaches for restaurants, which have the second-highest turnover rate of any industry. KFC, for example, has begun using a VR training game in which new hires try to escape a locked room by completing the restaurant’s five-step cooking process. Designed in tandem with advertising agency Wieden+Kennedy, the game emphasizes enjoyment as much as learning. “The VR experience is a fun way to celebrate the existing training,” says KFC’s director of brand communication George Felix. Analysts see the appeal.
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